As the Social Media Manager of Honeycomb Gifts, a small gift store in Brookings, SD, I found success in planning and executing a digital marketing strategy to build brand recognition and trust. Honeycomb Gifts opened its doors in October of 2019 and entrusted me to create a unique vision, voice, and tone for its digital presence. When comparing December 2020 to December 2019, I grew Honeycomb's audience engagement organically by 101% which directly impacted sales. Unlike similar stores reporting a decrease in sales in 2020, Honeycomb Gifts reported a sales growth of 30%.